Mobile Lab — Data Services
Mobile Lab - Guys Club
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Games, sports, fashion, entertainment for men only
The Guys Club data service gives men what they want most: beautiful women, cool gadgets, video games, hot cars, sports action, men's fashion and much more. Each section features a background image of a different woman while a dancing silhouette in the header animation attracts attention to the branding.The subscriber is presented with a screen that shows him a preview of all the available content in an interface that's fast and easy to browse. The channel content and experience can be customized to the user's personal preferences.
The ''Interview of the Day'' section provides a channel where you could show an interview with an actress, model, singer or other female celebrity. The interactive ''Beat this caption'' section provides space for picture and caption where the subscriber receives a SMS caption selection and can choose the best one. Prizes can be awarded for the best caption choice with the winning wordsmith's selection is featured in this section the following week.
There is also an interactive poll section where you would see a picture of someone and you vote whether they are attractive or not and then see animated poll results. ''Build your Dream Babe'' enables a user to create his dream date by selecting eye, skin, hair and lipstick color, then send that to a buddy via SMS.
In the humor area, we offer the a daily pick-up line which the subscriber could use himself or SMS to a friend. And anything that's SMS based promotes traffic for the operator and potential viral advertising for the data service itself.
There is an interactive section called ''Cool Gear'' in which the channel owner would show the top new ''boys toys'' that guys love: cars, music systems, computers, video games, mobile technology, extreme sports gear, and much more.
There is also interactive public service section that educates the user on blood alcohol content. The subscriber can move the joystick up and down and based on your body weight, see how many drinks he can belt down over what time period and not be DUI.
''Deal of the Day,'' presents SMS promotional opportunities for on-screen coupons.
