Mobile Lab — Content

Mobile Lab Content - Free Association

This text is replaced by the Flash movie.

Free association presents a long animation that plays perfectly on a bandwidth-constrained device such as a mobile phone. It runs for a long time without challenging the bandwidth or processor restrictions because we optimized it's playback. It uses vector graphics so it can be scaled to any phone size. This is one of the greatest strengths of vector graphics for devices. With this type of content there is very little re-purposing across multiple devices. The animation plays for 2.5 minutes, retains the smooth, liquid quality of the original concept, has a file of size of 220k and a data rate appropriate for most mobile phones.