Mobile Lab — Content

Explore the unique and exciting possibilities of rich media

Historically, whenever any new medium was introduced, content producers started out by transforming the content of an older medium to play in the new one. Live Vaudeville acts and theatre performances, became the first radio shows. The first television shows were based on popular radio programs. The first CD-ROMS were like encyclopedias. The first Web sites were like magazines. It may be the safe route, but it doesn't always play well with the viewers. The novelty quickly wears off and content producers who are quick to adapt to the new media and take advantage of the exciting creative possibilities are the first to score big hits.

Here is where we push the envelope beyond mundane notions of what's possible

First to market is first to profit

Today's mobile market demands the full-throttle energy of rich media and not merely warmed-over Old School content. Our focus in the content section is to show off the rich media capabilities and the unique creative possibilities available to mobile multimedia.