Home — Visual Approach
Meeting the needs of visual communicators who need mobile multimedia
Visual communicators include: Benefits for Visual Communicators:The Creative Director's interest in mobile multimedia
As a Creative Director at an agency or on the client side, you push the conceptual boundaries of common perceptions and understanding. Your consuming passion is to stop viewers in their track, command their attention, and make a compelling pitch for the brand, the offer and the call to action. You stay current with the state of the art in creative products. Busy solving analytical and strategic problems, you don't need more multimedia problems to add into the mix. (top^)Art Directors and mobile multimedia
You sweat the details to maintain the creative integrity of your project at every step along the way. You guide media professionals and help them adhere to your project design standards and your creative vision. Integrating technical concerns, marketing issues, and input from the client are tough enough. More headaches, you don't want or need. You know what you want to do for your client but maybe you're uncertain where to start when your vision demands interactive mobile Flash experiences. You dream of finding someone qualified to help with the overall user experience of your project. (top^)The mobile multimedia challenges of a Designer
Your job as a designer is to provide visual support and now need to integrate graphics, video, audio, music, data, and animation into your project and send it downstream to a cell phone instead of a PC. You realize that mobile is unlike any other media when it comes to the stringent demands of user interfaces. You may need help with the user interface development, programming, or both. About now you're wishing for that genie to appear and grant you three wishes. (top^)Visual Strategists and mobile multimedia
Your mission is to take your project in new directions and create marketable mobile services. Your first milestone is to stay in sync with the corporate goals and branding. You want to blend communication, entertainment and information to solve your problems strategically. You need help with your unique mobile multimedia solution. So, where do you find someone to show you how interactive media fits into your big picture and overall strategy? (top^)The common denominators
As a visual arts person working with mobile multimedia, regardless of your specific role, you want affordable and effective creative options, not canned solutions that hamper your creativity. You need to create multimedia projects that may require interactivity and are almost always more complex that anyone originally anticipated. You're facing significant challenges of time, budget, and quality. At Omega Mobile, we appreciate that you want affordable solutions to all three. Sound familiar? (top^)Without Omega Mobile, what are your choices?
Typically, you would need to hire several people or companies with overlapping responsibilities. Managing all those technical and business teams is a bit like herding cats. The project will require a lot of time and communication from a number of sources and they may not be able to handle your project efficiently.Technical and business people will have to work together. You will need to communicate with both groups, and sometimes it's difficult to get them to communicate, which can delay the process even more. That sound you hear is your time-to-market goal flying out the window.
Maybe you've worked with business people who made a project decision without taking your expertise into consideration, forcing you to fit into their decision. Or, you may have worked with business people who won't address the flaws within their project or concept before going to market. Perhaps they also regard themselves as designers. There goes your quality goal out the same window as the time-to-market objective.
You may have worked with technical people who can't communicate with you about your needs — they can only talk about process and technology. They don't see the benefits of what you do and how it may affect your project. They like technology for technology's sake. They're concerned with technically building your project — not whether it will make a profit or fall within budget. Often, they don't respect visually creative people. Cost considerations just leapt off the ledge, too. (top^)
