Home — Mobile Multimedia Opportunity
Beyond Voice
Telecommunications have mushroomed into new market opportunities for a vast array of new services. This market represents an exciting opportunity for people working in marketing and business development, visual arts, and engineering at a multitude of technology, advertising and content creation companies where mobile multimedia can be deployed to gain huge rewards.Beyond voice, today's mobile subscribers want a personalized and customized mobile experience that's complete with sound, pictures, video and delivers infotainment plus access to interactive data services — anywhere and at any time. To capitalize on current and future trends, players in the mobile multimedia markets must feed the need for new mobile services with branded applications that behave the same across a myriad of handsets and networks.
The youth-driven marketplace
This is a youth-driven market where subscribers have a hunger for new mobile user experiences and demand greater control over how they interact with their communications providers. Young people worldwide have demonstrated their willingness to pay for new services and to define new uses for mobile devices. Teens have created their own independent, almost tribal world and social reality through mobile devices and the Internet. For young people, the phone is almost as important as air to breathe. This intense focus on the mobile phone in their hands means mobile multimedia providers are facing a demanding audience that is willing to experiment with new things, but has little patience for boring or useless content. (top^)Boomer demographics create new opportunities
While the younger generation creates the current market opportunity, we see the Baby Boomers as a fast-moving opportunity for mobile multimedia that has its own peculiar set of criteria and demands. Young people, for example, seldom suffer eyesight ailments common to Boomer adults over 40 years old that make tiny type and microscopic buttons a real turn-off. Boomer demographics have already shown their influence in European, North American and Japanese markets. Boomers, the largest and most economically influential demographic on the planet, will become an even more profitable opportunity as the markets mature. Boomers not only control the greatest portion of discretionary income but they will also manage the greatest transfer of wealth in history to their heirs. Youth may follow the early adopter "buzz" but Boomers definitely control the "big bucks" and they demand substance over sizzle, real value over fleeting fads.Society is maturing in the 30 countries that make up the Organization for Economic Cooperation and Development (OECD). Birth rates are down and people live longer, more productive lives. The number of people over 65 in 1960 was 15% and in 2030, it will be 35%. The increasing population of active seniors is likely to be healthier, better educated and more affluent than ever before. Addressing the varied needs and wants of youth, Gen-X, Gen-Y and Boomers, coupled with creating the right experiences for each segment, will make the difference between your mobile multimedia success or failure. That's why it's smart to work with the team at Omega Mobile who understands these consumer trends and can help you maximize your success in any market. (top^)
Unquenchable thirst for speed & performance
Youth may drive the early adopter market and Boomers will fuel revenue streams for the long term; but both mobile user segments are stressed-out and impatient consumers. The increased anxiety over "lack of time" in today's society comes from being overwhelmed by the rapid switching between different activities and contexts such as work/leisure, voice/data, public/private and an awesome array of communication channels. Add to this over-amped marketplace the fact that product life cycles are becoming shorter and you understand why mobile multimedia players need to fast-track their products and services to market.You get one shot at making a great impression with these consumers. One first impression opportunity to capture their attention and subscription dollars with stunning mobile experiences. Ultimately, it's the experience that tips the audience into creating a grounds well of acceptance. Fromthis, fortunes are made.
Omega Mobile is your shortcut to do just that. Our development and production process cuts through the clutter to enable you to realize your market potential. After all, first to market is first to profit. (top^)
Perfect content for the user experience economy
The mobile market has evolved from consuming out of needs to consuming out of wants and desires. Your consumers have shifted their sense of what's worth spending their hard-earned dollars on from products to experiences.Now that you face demanding, impatient, value-conscious consumers who are independent, informed and involved; your mobile multimedia experiences need to be even more integrated into the fabric of their social networks in daily life. And that's just the beginning of how we help you.
Starting with a well-functioning product or service is not enough. Connected consumers in the experience economy are well informed, powerful and network around common skills, interests and experiences. They expect and demand rich user experiences that appeal to their emotions. (top^)