Home — Mobile Multimedia Challenges

First to market, first to profit from the mobile multimedia experience

Only Omega Mobile has the skill and experience to help you overcome the challenges on the road to mobile multimedia profitability. We can help you capitalize on interactive mobile services market opportunities with the right content, strategy and experiences — first time, every time.

Interactive content, savvy strategy and rich user experiences

Voice is a commodity. Increasing profit requires mobile players to generate and build non-voice revenue. Key success factors in this quest are interactive content and rich user experiences. These are mission critical for mobile multimedia profitability. Today's mobile network operators(MNO) want to maximize their average revenue per user (ARPU). A key mission requirement is to offer new services that are compelling enough to drive increased subscriber revenue. The first harsh reality that MNOs must face is the fact that many of the world's largest markets have matured and are approaching their saturation points for subscribers. Profitability cannot be guaranteed merely by subscriber growth. Now that you've got them, the battle is on to keep and nurture your subscribers to create new and reliable revenue streams. (top^)

The new generation of multimedia services can generate additional revenues

Wringing revenue from an existing customer base requires creating rich user experiences that deliver actual value. Value is measured in many ways:

• Personalization
• Real-time, on-the-spot information
• Interactive mobile services that are data driven
• Branded interactive entertainment
• News
• sports
• infotainment, and much more.

For business people, your first requirement is to work with a team who understands the myriad complexities of the dynamic interactive mobile multimedia market and can help you create the perfect products to generate increased subscriber revenue. If you're a visual communicator, you want a team that lives and breathes mobile user interface design and interactive mobile Flash content. If you're a technologist charged with creating and deploying these "killer apps", you want a team who can help you "get there from here." That's why your first stop should be to work with Omega Mobile. (top^)

The team to hire when facing demanding expectations

Effective mobile multimedia goes well beyond the mechanics of using FlashCast or Flash Lite to create interactive multimedia content. A key success requirement is to work with a team that understands both the mobile Flash fundamentals as well as the entire mobile multimedia supply chain of which rich user experiences are the most vital link at the end of the line.

Mobile phones are now touch points for media-rich information, branded entertainment and communication between subscribers. The question now is, "How are you going to achieve richer person-to-person and person-to-content communication?" The simple answer is, contact Omega Mobile today and we'll show you how. (top^)

Interactive mobile multimedia content is more than just singing a merry tune

Mobile multimedia is much more than just delivering music. Voice and data usage are skyrocketing. One study by Analysys reported in May 2005 forecast a 9% annual growth in mobile service revenues between 2004 and 2007. This includes growth in the saturated European market. A challenge for business people in the mobile multimedia world is to win a large portion of these revenues. The challenge for visual communicators is to create the compelling content that will acquire subscribers with rich user experiences. The challenge for technologists is to deliver those experiences with the speed, performance and affordability that consumers demand. Omega Mobile is the team you want for all those projects.

Opportunities to increase revenues exist by delivering the most compelling, highest quality, easiest-to-use services in the market at a fair and reasonable price. Using quality, price and user experience to differentiate themselves from their competitors, MNOs can increase their customer base, improve their subscriber satisfaction and loyalty levels and reduce churn. (top^)

Experience counts with a broad mix of mobile multimedia content

Omega Mobile is experienced in the full range of mobile multimedia services while maintaining particular expertise in the application of mobile Flash technologies to deliver multimedia interactivity. The mix of mobile multimedia content for revenue-generating new services combines speech, video, text, images, animations, live data, sound, and music that includes:

• Enhanced mobile TV offerings
• Mobile music entertainment portals
• Rich media data services
• Location-based experiences
• Viral Community applications

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Cost challenges

MNOs want to boost ARPU, yet merely raising prices is not the answer. Consumers are resisting rising prices. Cost is a significant consideration in consumer service purchase and subscription decisions. Even stunning user experiences and must-have data services can be priced out of existence. Users want next-generation services including high-quality sound, ease of use and personalization options but they are not willing to acquire them at any price. Affordably priced handsets, long battery life and moderately priced, easy to understand service costs are essential elements of consumer satisfaction and acceptance. That's why we see it as an advantage for MNOs to be able to deliver advanced high-quality multimedia services. This is a mission for the mobile Flash experts at Omega Mobile. (top^)

Simple math of the network effect

Omega Mobile can create rich user experiences with compelling interactive features and deliver it in a bandwidth that enables MNOs to achieve attractive ROI and increase ARPU. Best of all, we can help you do all this without consuming enormous amounts of bandwidth or pricing the services beyond reach for the mass market. This enables MNOs to achieve revenue growth, even from mature markets, through the "network effect". A rich user experience grows the market. It's a simple matter of the more people who use and can be reached by a service, the more people will want and need to use it, so the more profitable it will become for the MNO. When a critical mass of users has a service, it will seem indispensable. The low complexity of mobile Flash allows interactive services to be implemented on a wide range of phones with minimal additional investment. This helps make rich media data services affordable for consumers. As well, the low service bandwidth requirements of mobile Flash applications mean less costly implementations for service providers. Pocket the profits or pass along the saving to consumers through lower service pricing for competitive advantage. At least now you have a choice. (top^)

The four driving forces of the mobile multimedia expansion

Wide acceptance and proliferation of high-speed wireless connectivity, and the growth in multiple sources of multimedia content that take advantage of the new high-speed networks have shifted the paradigm of multimedia content from the desktop to the street. The forces that are driving the expansion of mobile multimedia for "on-the-go" consumption by subscribers are:


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