Archive for Mobile Prototyping


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This is the second in a series of excerpts from a new white paper on How to Create Successful Mobile Apps: Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers.

Marketing Benefits of Mobile Apps

Provide Instant Gratification

Since an app is installed on a consumer’s device, all your functionality as well as the bulk of your graphics and content will reside on the device. This allows your app to always be available for immediate use; the consumer doesn’t have to wait for long downloads every time he wants to access your content. Today’s media-oriented consumers are accustomed to having instant access to rich media on their television sets, DVD players, video game systems, tablets, and mobile phones. Apps uphold this expectation while providing rich, customized content.

If you can imagine it, you can probably create it.

Rich Media Increases Engagement

samurai sounds How to Create Successful Mobile Apps White Paper Excerpt #2: Marketing Benefits of Mobile AppsMobile apps allow you to develop highly customized, rich media experiences that engage mobile users. Building audio, video, photos, graphics, and text that effectively communicate your brand and marketing message is sometimes not possible on a mobile site. A custom mobile app is designed to incorporate all of these types of media to offer the richest experience possible.


Enables Deep Customization

action countdownCreating your own app lets you customize both content as well as look and feel. If you can imagine it, you can probably create it. Apps offer many options for designing custom screens, functionality, and experiences. Custom apps provide the same high-quality delivery of a television commercial, video game, or a very rich online experience. Since you know your audience’s demographics, psychographics, and other characteristics, you can create apps that match your users’ preferences.

Maximize Device Capabilities for Exciting Interactions

Since the release of the iPhone in 2007, Apple and its competitors have added sophisticated new device functions that are now considered standard. Examples: GPS, high-resolution camera lenses, accelerometers, high-resolution touch screens, and faster processors. Brands, marketers, and advertisers can take advantage of these phone capabilities as they develop high-quality, sophisticated apps that perform like computer programs.

These technical improvements provide significant marketing benefits by allowing companies to create interactive messaging that persuades the viewer to take action. Touch screens, in particular, heighten user engagement as mobile app users move their fingers across the screen. Likewise, higher-resolution displays increase user satisfaction with photo and movie media. GPS creates the potential to lead viewers right to the nearest store.

Communicate a brand’s message quickly and effectively while dazzling them with richness.

Visually Represents Brand Well

vodka flavors blood orangeDue to rich media and technical advances in smartphones, brands can take advantage of high-quality graphics, photos, videos, and audio that display well on high-resolution mobile screens. Gone are the days when apps from different industries typically looked the same due to device constraints. For example, a serious financial app might have appeared similar to an entertainment app. Now, the creative possibilities are staggering.

Use Rich Experiences to Target and Attract People

soda sound mixerWith the technical bar having been raised by Apple and other smartphone manufacturers and software developers, people now expect visually stunning mobile apps. The multimedia components in an app need to communicate a brand’s message quickly and effectively while dazzling them with richness. It’s the potential for interaction and the great content that keeps them coming back for more.

Excerpts from this white paper are being published on Omega Mobile’s Mobile Experience Blog. You can download a full copy of the white paper here:

How to Create Successful Mobile Apps White Paper Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers




Have a great idea for a new mobile product or initiative? You won’t get very far without an equally great mobile prototype. A mobile prototype is the one chance you get to pitch your product or service – whether it’s a mobile app, a mobile microsite, or even an iframe mobile widget. A great prototype is essential to selling your clients, enticing investors, or getting approval from internal divisions on your vision.

Prototyping Top 10

“Prototype” and “demo” are two commonly confused terms. A prototype is an early version of a product with specific functionality. A demo is a story, vision piece or demonstration of underlying functionality as opposed to being an early stage product. While prototype and demo mean two separate things, the terms are often used interchangeably. For the purposes of this post, we’ll use the term prototype.

Mobile prototypes can vary from quick and dirty low-fidelity renderings to months long, enterprise-scale initiatives. However, all prototypes share several things in common. From storyboarding to creating an in-screen mobile demo, a successful mobile prototype must address three fundamental needs:

  • What is the purpose of this mobile product?
  • How does it further the client’s needs?
  • How will users interact with this product?

Why do so many good mobile product ideas get shot down? The company fails to create an effective prototype. Don’t let this happen to you. Whether you need to sell your client on a mobile initiative or pitch a new product to your boss, here’s what to do.

#1: Stay on Target. What will your mobile prototype accomplish? It’s all about driving business results, isn’t it? Start with your business goals and your core messaging. Everything should flow from there. Think about your client’s needs and explaining how your product will meet them. Don’t get caught up in the bells and whistles of fancy technology – stay focused on your client.

#2: WIIFT – What’s in it for them? The goal of mobile prototyping is to sell your product to the client. While demonstrating new technology is fun, it’s not your final goal. Your client assumes that your technology will work. They need to be shown how the technology will benefit them and their customers. To do so, don’t ignore the user interface. Otherwise, when your prototype is sent to senior business developers for review, it will be shot down. Clearly show your client what’s in it for them. Will your product enhance their marketing efforts? Will it help them reach new customers? Show your client that you understand their challenges by demoing a solution that meets their needs. Every aspect of your prototype – including the UI – should show your client that your business is about meaningful solutions, not just fancy technology.

#3: Go big or stay simple. Your mobile prototype should either look like a professional-grade product or be a simple, grey-scale wireframe. Anything in between these two extremes looks unfinished and unprofessional. Worse, customers will get hung up on color changes, logos and other unimportant details – missing the big picture.

#4: Plan user flows and leverage shortcuts to demonstrate features. Map out user flow on your mobile prototype so you are not constantly bouncing back and forth between screens. Use shortcuts to demonstrate functionality and content. Animated feature sequences are an easy solution.

#5: Fake it ‘til you make it. There’s no need to program everything. Use visuals to explain user flow and demonstrate functionality. Save time by demoing one feature and suggest functionality elsewhere. For example, your prototype could include five different menu items, each suggesting specific functionality. Only one of these five items needs to be active in order for your client to understand how they all operate. Unless your product is a server, there probably is no need to connect your prototype to a server. Instead, use an animated progress bar or spinning wheel as a stand-in for the connection.

#6: Auto or Manual? An animated mobile demo is an easy way to show how a user interacts with your mobile product. For example, you could show a finger making different selections to symbolize how a user interacts with items on the screen. Consider whether a self-running web demo or a presenter-controlled demo best meets your mobile prototype pitching needs. A presenter-driven demo, where you remain in complete control of the demonstration, is more interactive and effective. You can also do both, which is helpful if your pitch meetings are both in-person and virtual.

#7: Make your mobile user interface stand alone. No handholding allowed! If your client will be interacting with your prototype, make sure the interface is user-friendly and intuitive. Be sure to test this interface in advance for unforeseen complications from user error.

#8: Set up for fast changes. Pitching the same mobile product to multiple companies? Create an intelligent mobile prototype that can be easily reskinned for each client. A quick swap of colors, logos, and content examples saves time and is more likely to win you the business.

#9: Divide and conquer. When customizing a generic mobile prototype, keep your client’s industry in mind. Start by dividing your prototypes into verticals, such as retail, automotive and entertainment. This will make additional customization quicker and easier.

#10: Sell the sizzle. Don’t overthink it. A mobile prototype is meant to demonstrate capabilities, generate conversation and spark enthusiasm. It’s not a perfect solution to meet the client’s every need. If it were, then you’d already have a finished product! Let the client get excited – your job is to translate this excitement into a successful sale.





This is the first in a series of excerpts from our white paper on How to Create Successful Mobile Apps: Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers.

create successful mobile apps How to Create Successful Mobile Apps White Paper Excerpt #1

Mobile Apps Enable Richer Consumer and Brand Interactions

About Mobile Apps

Similar to software installed on a desktop computer, Mobile apps are software that is stored and run on a mobile device. This allows the software to take advantage of the capabilities provided by the mobile device it runs on. From consumers’ standpoints, apps offer instant gratification. They see an icon for an application directly on their mobile device. When they select that icon, the application loads immediately and is ready for their use.

People carry their smartphones everywhere they go.

Mobile Apps Offer Limitless Communication Possibilities

Mobile apps offer almost unlimited capabilities. As long as your targeted handsets support it, you can deliver virtually anything. This benefit, along with mobile’s highly personal nature, renders it a critical tool for marketers. People carry their smartphones everywhere they go. GPS capabilities further facilitate interaction between your message and the viewer.

Plus, when you send your messages, smartphones also allow consumers to respond immediately through a simple button press. When they press it, behavioral profiles and analytics are delivered to your company.

Below we’ve included some examples of content you can deliver to your mobile apps users from app installation to follow up.

Stay Top of Mind with Messaging

Keep consumers tuned to your brand by inserting standard messages, photos, graphics or videos within the app, then updating them with new information whenever you wish. Note that sending messages at regular intervals is more important than the number of messages you send. In fact, too many messages may turn off mobile app users. So always consider why you’re sending a message and its value to the receiver.

Engage Users with Offers

Exciting new offers keep app users engaged, causing them to return to your app more frequently to check out the latest promotions from your brand. You don’t always have to offer substantial product discounts to attract users. Just send them on a regular basis and make them fun and engaging.

Drive Purchasing with Coupons

Most people enjoy receiving discount coupons to purchase products or services. You might even try a theme. For example during holidays or special events, consider sending a coupon related to that theme. If you’re an athletic shoe company, you might send promotions tied to large athletic events. If you’re a toy store chain, you might ramp up your coupons during the holidays. Having a reason for sending the coupon makes it much more relevant to the consumer.

Enhance Messaging with Videos

Everyone likes viewing videos. You can use them to better explain products, services, almost anything. The key is to keep your videos concise and only send quality videos to your app users. In our age of YouTube and smartphones with built-in high-resolution cameras, app users expect and recognize quality.

Today’s media-oriented consumers are accustomed to having instant access to rich media.

Use High-End Graphics to Maximize Your Brand Image

Appropriate graphics are particularly adept at quickly and effectively communicating a brand’s image. However, if you want your mobile apps to positively reflect upon your brand and/or match existing campaigns, quality graphics are critical. They need to match the sophistication consumers have come to expect from you and your branding. You can incorporate any graphics you like, including animated ones that complement text and other content.

Mobile apps allow you to develop highly customized, rich media experiences that engage mobile users.

Excerpts from this white paper are being published on Omega Mobile’s Mobile Experience Design & Strategy Blog.

You can download a full copy of the white paper here:
How to Create Successful Mobile Apps White Paper – Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers




We published a white paper earlier this year on creating successful mobile apps. The white paper provides an overview of how marketers, advertisers, agencies, and brands can effectively create mobile apps to improve brand recognition, boost lead generation and increase customer engagement.

white paper cover

Key Topics:

  • Maximizing best practices for creating sticky apps
  • Leveraging social media to reach more consumers
  • Enhancing communications between brand and consumer
  • Capturing leads while increasing engagement
  • Enabling viral messaging to promote products and services
  • Creating unique interactivity to increase engagement
  • Targeting and enticing more consumers through rich media

The white paper also facilitates the mobile app creation process by providing easy-to-use worksheets that help with initial planning, such as evaluating apps for inspiration and setting goals and strategies. Another worksheet assists with the design phase. Others target content and social strategy development.

Over the next few weeks, we’ll be releasing a series of excerpts.

You can download a full copy of the white paper here:
How to Create Successful Mobile Apps White Paper: Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers




Omega Mobile recently completed a series of tutorials for the Open Screen Project Fund. We created seven demos total that I’ll cover in blog posts coming soon.

Nokia Rich Flash Lite Demos

Each mobile demo/prototype was designed around experiences where Flash Lite and Nokia devices a great fit. These include rich media, personalized experiences, social media, photo sharing, location based information, music, news, video, advertising and marketing.

The demos were designed to be shown as-is, without additional work as well as to be modified easily. Use them to quickly present a concept internally or to pitch outside clients.

One of the main goals of each demo is the ability to be able to easily reskin each mobile user interface. Each demo is designed so that the user interface elements as well as the background can be changed in a matter of minutes.

The tutorials in the series can be used alone or together and cover the following types of content:

  • Video Player – Play an external FLV video file in both landscape and portrait mode
  • Music Player – Play external mp3 audio files
  • RSS News – Read and display RSS feeds
  • Social Media – Leverage Twitter for promotional purposes
  • Photostream – Display Flickr photos
  • Event Info – Use to market an event, make phone calls, and initiate pre-written SMS messages
  • LBS Coffee Finder – Leverage GPS location and Google Maps to find the nearest coffee shop




Full disclosure: muvee is a client of ours for whom we recently completed an Android mobile design project. muvee makes video creation fun, simple and easy to share with underlying algorithms. The muvee video editor lets you select video and still pictures, add a soundtrack and pick a presentation style. Add graphic elements with templates then push a button. You instantly have a personalized video that you can immediately share with family and friends.

Design For Muvee

I tend to be a fan of anything that enhances creativity and inspires sharing – which was our main goal in designing their mobile user interface. Some very useful features include automatic face and motion detection, different style choices, and syncing photos or videos to the beat of the music the user chooses. For example, you can choose a high-energy theme that would effect the pace, presentation and style of your creation.

The muvee video editor is a pretty compelling case for OEMs as well as carriers. Today’s consumers shoot tons of video but what do they do with them? The underlying algorithms take most of the work and thinking out of the creative process, making this a greatly useful tool for designing a mobile experience. Rather than spending hours attempting to create a professional video, creating and sharing can be accomplished within minutes. In this way, consumers will be more likely to create and share more often, especially on the go. Also, due to their patented algorithms muvee has a natural edge in the industry.

muvee will present this Android project at Barcelona Mobile World Congress the week of February 15th. Visit muvee at Mobile World Congress in Hall #1, Booth 1F06 to check out their cool product and see the Android prototype we designed for them.