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This is the first in a series of excerpts from our white paper on How to Create Successful Mobile Apps: Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers.

create successful mobile apps How to Create Successful Mobile Apps White Paper Excerpt #1

Mobile Apps Enable Richer Consumer and Brand Interactions

About Mobile Apps

Similar to software installed on a desktop computer, Mobile apps are software that is stored and run on a mobile device. This allows the software to take advantage of the capabilities provided by the mobile device it runs on. From consumers’ standpoints, apps offer instant gratification. They see an icon for an application directly on their mobile device. When they select that icon, the application loads immediately and is ready for their use.

People carry their smartphones everywhere they go.

Mobile Apps Offer Limitless Communication Possibilities

Mobile apps offer almost unlimited capabilities. As long as your targeted handsets support it, you can deliver virtually anything. This benefit, along with mobile’s highly personal nature, renders it a critical tool for marketers. People carry their smartphones everywhere they go. GPS capabilities further facilitate interaction between your message and the viewer.

Plus, when you send your messages, smartphones also allow consumers to respond immediately through a simple button press. When they press it, behavioral profiles and analytics are delivered to your company.

Below we’ve included some examples of content you can deliver to your mobile apps users from app installation to follow up.

Stay Top of Mind with Messaging

Keep consumers tuned to your brand by inserting standard messages, photos, graphics or videos within the app, then updating them with new information whenever you wish. Note that sending messages at regular intervals is more important than the number of messages you send. In fact, too many messages may turn off mobile app users. So always consider why you’re sending a message and its value to the receiver.

Engage Users with Offers

Exciting new offers keep app users engaged, causing them to return to your app more frequently to check out the latest promotions from your brand. You don’t always have to offer substantial product discounts to attract users. Just send them on a regular basis and make them fun and engaging.

Drive Purchasing with Coupons

Most people enjoy receiving discount coupons to purchase products or services. You might even try a theme. For example during holidays or special events, consider sending a coupon related to that theme. If you’re an athletic shoe company, you might send promotions tied to large athletic events. If you’re a toy store chain, you might ramp up your coupons during the holidays. Having a reason for sending the coupon makes it much more relevant to the consumer.

Enhance Messaging with Videos

Everyone likes viewing videos. You can use them to better explain products, services, almost anything. The key is to keep your videos concise and only send quality videos to your app users. In our age of YouTube and smartphones with built-in high-resolution cameras, app users expect and recognize quality.

Today’s media-oriented consumers are accustomed to having instant access to rich media.

Use High-End Graphics to Maximize Your Brand Image

Appropriate graphics are particularly adept at quickly and effectively communicating a brand’s image. However, if you want your mobile apps to positively reflect upon your brand and/or match existing campaigns, quality graphics are critical. They need to match the sophistication consumers have come to expect from you and your branding. You can incorporate any graphics you like, including animated ones that complement text and other content.

Mobile apps allow you to develop highly customized, rich media experiences that engage mobile users.

Excerpts from this white paper are being published on Omega Mobile’s Mobile Experience Design & Strategy Blog.

You can download a full copy of the white paper here:
How to Create Successful Mobile Apps White Paper – Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers

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