Omega Mobile: Mobile Experience Design Blog
We’re Passionate about Mobile User Interfaces, Experiences, Interactivity, and more!

Archive for June, 2012

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We published a white paper earlier this year on creating successful mobile apps. The white paper provides an overview of how marketers, advertisers, agencies, and brands can effectively create mobile apps to improve brand recognition, boost lead generation and increase customer engagement.

white paper cover

Key Topics:

  • Maximizing best practices for creating sticky apps
  • Leveraging social media to reach more consumers
  • Enhancing communications between brand and consumer
  • Capturing leads while increasing engagement
  • Enabling viral messaging to promote products and services
  • Creating unique interactivity to increase engagement
  • Targeting and enticing more consumers through rich media

The white paper also facilitates the mobile app creation process by providing easy-to-use worksheets that help with initial planning, such as evaluating apps for inspiration and setting goals and strategies. Another worksheet assists with the design phase. Others target content and social strategy development.

Over the next few weeks, we’ll be releasing a series of excerpts.

You can download a full copy of the white paper here:
How to Create Successful Mobile Apps White Paper: Strategies and Tactics for Brands, Advertisers, Agencies, & Marketers