Omega Mobile: Mobile Experience Design Blog
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I’ve been waiting to see innovation beyond simple check-in on Foursquare. MobileMarketingWatch had a post that will definitely enhance opportunities for mobile marketing and advertising. Foursquare has created partner badges. RunKeeper, their first partner trial, tracks fitness without check-in and encourage real-world actions.

foursquare mobile marketing advertising

This is a great way to unlock mobile marketing and advertising opportunities. There are many possibilities for brands to align with real-world actions.

Another great use of partner badges would be as a tool for consumer contests or sweepstakes. For example, a clothing store could give achievements points, special offers or coupons to the user taking a photo of the cutest “back-to-school” outfit. A health food brand could take advantage of mobile marketing and partner with Foursquare to promote healthy eating. Users could be rewarded with recipes, healthy hints or unique discounts.

This is a brilliant use of game behavior applied to marketing. To learn more about using game mechanics and get ideas for mobile marketing and advertising, I highly recommend reading Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests.

It’s nice to see mobile advertising and marketing apps encouraging real world behavior outside of “get to the store and purchase.” Foursquare’s recent press release stated: “We look forward to the day when looking at your foursquare badges reminds you of all your proudest life accomplishments”.

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