Archive for September, 2010


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I’m presenting a webinar this Wednesday September 29th at 10 am Pacific on Mobile Marketing with Apps. It’ll be with the Direct Marketing Association of Northern California.Mobile Marketing with Apps Webinar

The webinar is oriented towards marketers and advertisers and covers the following topics:

  • Benefits of mobile apps
  • Technical capabilities
  • Viral and marketing capabilities
  • Recommended Features
  • Tips & Strategy

The following direct marketing best practices will be shown how to apply to apps:

  • Showcase Products
  • Lead Capture
  • Testing Offers
  • Harvesting Demographics
  • Viral
  • Spreading Info to Social Networks
  • Managing Communication
  • Loyalty Programs
  • App Stickiness

The cost is $15 and you can register here.




I’ve been waiting to see innovation beyond simple check-in on Foursquare. MobileMarketingWatch had a post that will definitely enhance opportunities for mobile marketing and advertising. Foursquare has created partner badges. RunKeeper, their first partner trial, tracks fitness without check-in and encourage real-world actions.

foursquare mobile marketing advertising

This is a great way to unlock mobile marketing and advertising opportunities. There are many possibilities for brands to align with real-world actions.

Another great use of partner badges would be as a tool for consumer contests or sweepstakes. For example, a clothing store could give achievements points, special offers or coupons to the user taking a photo of the cutest “back-to-school” outfit. A health food brand could take advantage of mobile marketing and partner with Foursquare to promote healthy eating. Users could be rewarded with recipes, healthy hints or unique discounts.

This is a brilliant use of game behavior applied to marketing. To learn more about using game mechanics and get ideas for mobile marketing and advertising, I highly recommend reading Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests.

It’s nice to see mobile advertising and marketing apps encouraging real world behavior outside of “get to the store and purchase.” Foursquare’s recent press release stated: “We look forward to the day when looking at your foursquare badges reminds you of all your proudest life accomplishments”.




Google could be opening up some very cool possibilities for designing mobile user experiences. Their Voice Actions for Android, recently introduced on the Google Mobile Blog, is impressive. Small screens and awkward keyboards can be challenging for mobile. Voice interaction opens up new ways of interacting with our devices. I’m hoping we get to use more and more of our devices truly hands free.

Check out the video above demonstrating Google Voice Actions. Note that you can search for a business by name, dial the number and get directions without pushing a button. Think about the possibilities for mobile design.

Aside from the cool factor, there are real world applications that make voice interaction an important feature. In addition to opening up mobile to those with mobility and sight restrictions, hands free texting can literally save lives on the road.

There will be even more amazing mobile design possibilities if Google enables a Voice Actions API, letting Android app developers build voice control into their apps.

Branded marketing and advertising mobile apps could easily leverage the API to guide users to nearby stores, call them, and give directions.

Other commands include:

  • send text to [contact] [message]
  • listen to [artist/song/album]
  • call [business]
  • call [contact]
  • send email to [contact] [message]
  • go to [website]
  • note to self [note]
  • navigate to [location/business name]
  • directions to [location/business name]
  • map of [location]

Eventually, I’d like to see devices presenting content to me with voice. I could search with my voice, have results presented with the device’s voice then respond back with my voice.