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Pad Gadget had a post about the just released NBC Universal iPad app. Bravo Now is designed to be a companion to live television viewing. Bravo Now delivers a tight mobile user experience integrated into Bravo’s chat network “Talk Bubble” that connects viewers with the behind the scenes creators and stars of its shows.

Bravo SocialTV

Interactive and social television is usually delivered ALONG with a broadcast stream. However, a companion app to a show is a great idea that brings Social Television over and above traditional programming and viewing. The use of a mobile device makes deployment easier and quicker than tv devices. It can also deliver great mobile user experiences that are optimized for mobile devices.

The Superbowl might be the only televised event these days that brings people together at the same time, in the same room to experience a televised event simultaneously. With the evolution of DVRs, Hulu, YouTube and other online streaming sites, shared television watching has been deeply fragmented. Social TV brings together programming, communication and social interaction to perfectly promote next-day water cooler talk. This is vital not only for word-of-mouth promotion but important for advertisers and sponsors.

I had a few ideas about how to expand and improve the mobile user experience on a tv network application:

  • Sell season passes to a show
  • Sell monthly subscriptions to the network as a whole
  • Offer discounts for DVD purchases if you’ve purchased earlier shows
  • Offer viewers a limited amount of recent episodes for free but charge for older episodes
  • Offer discounts for additional merchandise (such as associated games)
  • Offer free content (like daily trivia or wallpapers) that a user can distribute virally

Benefits include:

  • Harvesting valuable viewer demographics by offering free programming in exchange for answering profile questions
  • The ability to promote other shows on network at same time
  • Create deeper immersion with characters and network experience with the ability to look up information on your favorite actors or their characters.

Look for other networks to quickly enter the live TV app market.

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