Omega Mobile: Mobile Experience Design Blog
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Moblie Commerce Daily had a story about a new app that is a great bridge between the physical and the virtual. PixyMe takes the mobile user experience to pretty cool place.

PixyMe is an iPhone/iPod Touch app that uses image personalization. Users can send or share photos via the usual social media channels. The twist is that you can then have your image printed on a postcard and mailed with a stamp anywhere in the world. You don’t need a personal image – the app will integrate a name, word or short phrase into an object within a stock photo – making it look like the words were written in leaves or as fireworks in the sky. Click here to try it out with your name. At $1.99, PixyMe is consistently a best seller for Apple.

You’ve heard me say that successful apps can’t just make use of cool technology or look pretty. PixyMe is a perfect example of a smart app that fits a real-world need. How many times have you been on a trip and wanted (or promised) to send a postcard but you forgot?

The whole stamp/mailbox thing is such a hassle but everyone loves getting non-junk mail. And the personalization angle is great for family, friends or even as a business tool. A feature to remember contact groups – like friends, family, coworkers – would make reuse of the app even easier.

A good idea would be to offer discounts for bulk mailings – instead of sending one card, you could send the same image to multiple contacts. A feature to remember contact groups – like friends, family, coworkers – would make this easier and encourage use over and over. For example, I’d pay extra for the convenience of being able to mail out a holiday card if I missed the deadline to go the standard print route.

Some additional features ideas could be special offers that kick in based on holidays around the world, discounts for promoting PixyMe on Facebook, Blog or Twitter or maybe a sweepstakes for the most creative use of the PixyMe app.

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