Omega Mobile: Mobile Experience Design Blog
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A few trade stories this week about video ads suggest a opportunity for intelligent mobile user experience design.

Mobile Video Ads

MocoNews reported on a Google blog post about how the company is beginning to monetize the mobile version of the video site. Banner ads will show up on the home, search and browse pages of YouTube when accessed via mobile. Meanwhile, linked to an editorial about the hatred for pre-roll video as well as its effectiveness. If pre-roll ads are to become the norm, why not design the mobile video ad experience to be intelligent and adaptive?

Why not combine pre-roll with dynamic content tailored to the users? Not everyone needs to see the same pre-roll ad. I’d answer more questions to reveal demographic information in exchange for seeing less ads. If not less, I’d definitely prefer to see an ad of interest to me – like movie trailers - rather than the many makeup commercials I’ve been forced to endure before watching online videos recently.

I’ve recently seen Hulu offer short surveys in exchange for an ad free episode. The experience was hassle free.

Multiple pre-rolls could be created to serve different demographics – male teenagers see video game previews, new parents would get baby products, affluents would get luxury commercials, etc.

So why not give users ads that they want? Targetted ads will result in better ad spends and more purchasing.

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