Omega Mobile: Mobile Experience Design Blog
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InteractiveTV Today announced that Immersive Media is making available 360-degree, interactive, online video footage of Haiti to agencies, government departments and news organizations involved in the relief efforts, free of charge.

Immersive 360 Video

Welcome to the next generation of street viewing. I’m sure the live video is amazingly helpful in the Haiti situation but I can’t help thinking about how much it opens up mobile design possibilities.

Real estate, the arts and education are just a few of the industries that will be enhanced by 360-degree video. Save time, save money and avoid hassle – I can’t see a downside and I can’t wait to see what is next for live video.

I’m fascinated with the way many emerging technologies are so compatible. Combine Augmented Reality and live 360 video for amazing immersive mobile user interfaces.

Consumers will love it but advertisers are going to flip over the insane amount of organic advertising and promotion possibilities that will open up. See my post about Google Street View, specifically how targeted ads can be displayed to consumers at almost the exact moment of purchase and offer discounts, special offers and additional information. Extreme interactivity will be the key to opening up and unlocking even more creative mobile design possibilities.

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