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An InteractiveTV Today post revealed that Verizon may have bigger plans for it’s recently launched Widget Bazaar applications marketplace than originally announced. Verizon’s software development kit is set to launch soon opening up a host of possibilities for creative mobile design outside of the television experience. A quote from Verizon’s Widget Bazaar press release states that the company is looking for tools to engage TV viewers and enhance the living room experience in new ways.  

Verizon Mobile Design Digital Home Widgets

Verizon opening up its television widgets is a good thing as consumers will get more options and will be more of a hot content ecosystem. More  choices = more revenue. It’s a win-win for developers and consumers. 

I’d really like to see Verizon promote more convergence between mobile and television. For example, a TV widget could come bundled with a discount on an equivalent or similar app for mobile. Perhaps there could be a variety of features exclusive to the device. In other words, the mobile device can do certain things while the TV has a different host of features. 

The widgets could eventually be tied into a particular network or a specific TV show.  When viewers are watching a favorite show, they could connect with other fans to chat, interact and purchase merchandise from the show. (An additional income stream for the networks outside of advertising)  

I’d like to see more companies embracing mobile design and convergence across numerous platforms to shape the future of entertainment and communication.

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