Omega Mobile: Mobile Experience Design Blog
We’re Passionate about Mobile User Interfaces, Experiences, Interactivity, and more!

 


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InteractiveTV Today had a blog post ahout a new augmented reality platform called metaio World that is hitting the major mobile platforms including iPhone, Android, Windows Mobile, and Symbian. This is good news for the mobile world – as platforms become more widespread, tons of possibilities are opening up to design more engaging mobile user experiences and immersive mobile user interfaces. 

 

The platform allows users to link personal content – like Twitter messages, photos, etc - with any real-world location. Content can then be viewed by others who happen onto that location. Using Twitter is very clever as users are much more likely to use the service if it’s tied to a well-known social media platform. I’d like to see even more social media integration – users who happened upon a comment or animation would be able to look up contact information for the creator on LinkedIn or Facebook. 

Integrating the time element would also be a feature that has real world benefits. For example, if a nightclub event starts at 10 pm, information would only be available at certain times of day. Club goers could have the ability to examine current data versus data from months past to tell if the club is hot or on its way out. 

3D components open a ton of possibilities - imagine taking avatars from other virtual environments (Sims or Second Life for example) and using them in the augmented environment as a gateway or link to the actual virtual environment.

There are also retail opportunities if users are given the ability to purchase virtual goods for their character. An example might be messages left outside of a trendy clothing store. Shoppers could receive free or discounted virtual goods based on the stores current clothing line. Virtual shopping might translate into real world purchases and benefit the story, justifying the cost of an AR campaign. 

As you can see, this is just the beginning and I’m eager to see where mobile design and augmented reality will take us, particularly related to mobile user interfaces.

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