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Best Buy is the latest retailer to jump into the rapidly expanding Augmented Reality pool. Adverblog had a post on the new “Best Buy in 3D” campaign. Users can take Best Buy’s Sunday paper insert, weekly retail publication or in-store circular and use it (with a webcam) to experience the advertised products in 3D. 

Best Buy Mobile Design of Instore-Ads

Using one-dimensional paper and a traditional advertising delivery system is a great way to transition “old school” consumers* into the new technology. (Yes, they’re out there and they have way more disposable income than the kids)  

A mobile component would be a natural fit for the Best Buy shopper. Instead of wandering the aisles or waiting for a less-than-knowledgeable sales clerk, consumers could use their mobile device to take a picture of merchandise or a QR code to immediately bring up additional information. Some great extra features to help you make an immediate purchasing decision could include: 

  • 3D models
  • Consumer Reviews
  • Tutorials or Videos
  • Additional purchases to compliment a purchase of that item.

Additionally, with GPS, the extra features could be tailored to the section you’re standing in. For example, if you’re in the video game department, you get video game specials. 

Also, with a “smart” feature, the application would remember that 3 months ago you made a specific purchase at the store and suggest additional items to buy. For example, buy ink for a printer. 

I would love the ability to tag a product so I receive a notification when it goes on sale or hits a certain price point. (For example: Notify me when this monitor is $250 or less/Notify me when this washing machine is available in red) 

Clearly, augmented reality is not just for selling stuff and it’s going to blow up like crazy in the coming months. I just saw that multi-platinum Grammy winning rapper Eminem is on the cutting edge with his “Eminem Augmented Reality Competition” Could education be the next frontier for Augmented Reality? What industry do you think will jump in next?

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