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Fierce Mobile Content has a post about the launch of Hallmark Mobile Greetings. “When you care enough to send the very best” has been Hallmark’s slogan since 1944 and it looks like the greeting card giant is ready to take on the mobile world. Mobile Design Greeting Cards

I don’t know about you, but getting a stamp and physically putting something in the mail is a huge hassle so this is good news. The mobile app (which you can download here) combines text messaging with creative design and more than 500 greetings in categories including Birthday, Love, Holiday, etc. Senders can also add their own personal message to any of the greetings.

Of course, what good is a fantastic and creative message if it comes too late? I’ve been known to forget important occasions like birthdays and anniversaries. I’d like to see additional features like the ability to program in dates and get a reminder. 

Let’s say I get a “Mom’s birthday next week” reminder. In addition to creating and sending a card there could be additional opportunity for Hallmark to upsell with appropriate content. A nice offer would be an ad for flower delivery in conjunction with a coupon.

Of course, not everyone in your life is wired up. So the ability to purchase an actual stamped card that’s mailed for you would be nice. Several companies, like Send Out Cards, do this but adding the mobile component and the Hallmark quality seems like a natural fit. 

I’d also like a potential one-to-many distribution. If I have a group of members like “family” I could upload my own photo, choose a frame, add some overlayed text, and sent it to everyone on the list. Maybe there’s a discount when blasting multiple people. 

Hallmark could also enable creative tools so users could design their own cards for the entire community. Top creators could be reworded with money, credits, or professional creative tools.

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