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Swedish home furnishings super store IKEA is capitalizing on social media arena to sell their stuff in an interesting way.  

IKEA Social Media Bedroom

The ‘Design Your Own Life’ Bedroom Secrets campaign is a good example in that it harnesses user generated content to sell physical consumer goods. The gist of the program is allowing shoppers to literally have a look inside Dutch bedrooms.  Users upload pictures of their bedrooms they’ve designed with IKEA products to show creative uses of products currently for sale.

A mobile component would be a great fit for this type of campaign. Imagine finding a product you love in a retail showroom, being ready to buy but could having reservations about how it will fit in with your home or your lifestyle.  You can check out a user generated mobile gallery that will not only show you how the furniture might look in your space inspire new ideas and additional purchases.  This is a very interesting expansion on how retailers showcase and promote products. 

Word of mouth matters - involved and excited consumers are sure to spark sales and build more brand loyalty. If you’re trying to promote physical goods, what ways could you enable creativity in your community?

Source: Adverblog Post

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